"Uthhan Ecom: Empowering Indian Artisans Through Direct E-Commerce In a country celebrated for its rich tapestry of handicrafts, Indian artisans have long been the custodians of cultural heritage. Yet, many face economic hardships due to limited market access and exploitation by intermediaries. Addressing this challenge, Uthhan Ecom emerges as a transformative platform, enabling artisans to connect directly with consumers, thereby ensuring fair compensation and preserving traditional crafts. Discover 100% handmade crafts on the Uthhan app – starting at just ₹50. Affordable. Authentic. Artisan-made